
Esomar North America: Hidden Cost of Disruption
“The hidden cost of disruption: creativity becomes a casualty.” This was one of the lines people kept coming back to after my Esomar Trends Horizon keynote. Much of the discourse on disruption, particularly AI-driven, often focuses on speed, automation, and efficiency. But every technological shift is also a story about how we’re evolving as humans. When we operate from fear-based reactivity, it’s hard to be imaginative and innovative.

ABRCMS Reflection and Audience Selfie Video
What happened following my ABRCMS closing keynote was incredible and something I’ll never forget. A full standing ovation from over 2000 people in a room brimming with energy. And then countless conversations with folks who stopped me to say the message resonated deeply…all the way up until I was getting my luggage from baggage claim at BWI the following day.
"We held a computer science workshop 3 weeks after summit and one of our facilitators pulled me aside and said, 'It's been 3 weeks, and I am still thinking about Dr. Ford. I have never thought about a keynote speaker and their message this long after a conference before.' What a compliment! What an inspiration!"